Fluke
Spot Metrics is a Data Intelligence and CRM company for omnichannel retail that contributes to automation and innovation solutions in the face of changes in the market scenario.
Challenge
Spot started as a loyalty program that had credit as its first product. From the beginning, the partners already had the vision that the model would evolve. Micromarketing was the embryo of data intelligence.
The project had three main challenges:
1. Position the brand in a market that evolves daily.
2. Selling technology and data to an extremely conservative client.
3. Dominate the shopping niche without losing brand elasticity.
Performance
After investigation with desk research, in-depth interviews with consumers and the client's team, different brand strategy paths and personality developments were presented.
As Spot has always been a culturally nerdy brand (from partners to team), there is nothing more natural than the brand being a reflection of this.
Always valuing data more than opinion, as that is where true innovation lies. The chosen path drew on the source of inspiration from Isaac Asimov's laws of robotics.
The verbal and visual territories came to continue what was started in the brand strategy.
Resultado
The chosen path drew on the source of inspiration from Isaac Asimov's 3 laws of robotics:
1. Without data, there is no knowledge
2. Without knowledge, there is no closeness
3. Technology and people are always interconnected
Science that combines data that understands people.
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Today, Spot Metrics is the largest CRM for LatAm retail.
