Maxmiles
Maxmilhas is a travel platform that since 2013 has had the purpose of helping people make the most of this wonderful experience of traveling.
Challenge
Maxmilhas did not seek rebranding to change. And yes, to bring a new look to something that already existed.
Showing to the outside the innovative journey that was already taking place inside.
Performance
The project was divided into three stages. In the first, an investigation was carried out containing desk research, in-depth interviews with consumers and the client's team. The focus at the desk was analyzing competitors, the market, benchmarks and trends for the sector.
With this done, we deliver a brand and strategy diagnosis with two personality paths.
After approval and definition of the path, we proceed to the following steps: refining the chosen personality and verbal developments (led by the writing team) and visual (led by the design team).
Resultado
Concept: "Travel more. Live to the fullest"
Connect with people because traveling is more than just taking a plane/bus/train and getting from point A to B. Traveling is living. And living to the fullest connects directly with the brand name.
Max goes far beyond airline tickets - a digital experience made for those who love to enjoy real life.
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After the work, Maxmilhas was bought by 123milhas.
