Goomer
Goomer was born in 2014, in the interior of São Paulo, with the aim of revolutionizing restaurants with a unique, omnichannel technology, which brings customers closer to food businesses and moves the economy from the cake shop to large franchises.
Challenge
Goomer's brand needed more seasoning to continue its evolution
of business.
Insight
The project was divided into three stages. In the first, an investigation was carried out containing desk research, in-depth interviews with owners of partner establishments and the client's team. The focus at the desk was analyzing competitors, the market, benchmarks and trends for the sector.
In the diagnosis, we realized that Goomer is the brand that brings more than orders, it brings people. In other words, it is the brand that builds customer loyalty and recreates experiences that were previously dull.
After that, we expanded on the brand's verbal and visual territories, including a new tagline for the brand's new moment.
Result
Narrative strategy: "Platform that reinvents the way of serving and gives restaurants a leading role in growing."
It gives protagonism to partner establishments, highlights one of the objectives (to be a growth engine for restaurants) and brings more fluidity, strategy and efficiency, fewer errors and complications in the day-to-day activities of restaurants.
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Concept: "The right ingredient for your restaurant to grow."
More than a platform or solution, Goomer speaks the language of restaurants and provides growth, organizing behind the scenes.
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After the brand project, Goomer received Series A funding and purchased its biggest competitor in the market.
